Leading in hospitality

Welcape.ch’s aim is to offer firms a service with high added value, thru which it is possible to establish a concrete and positive effect on the business’ situation, at the same time assessing professional expertise already at hand within the structure.

Welcape.ch is mainly aimed at small and medium-sized enterprises in the tourism industry. The geographical area of operation includes Ticino, the German-speaking part of Switzerland and Italy.

The consulting activity covers all the major components of tourism thanks to many years of experience in the hotel industry, strictly in luxury hotels.

Welcape.ch coordinates and develops projects according to clearly defined objectives, timeframes and resources based on the needs of its clients. The interventions abide to project management methodologies.

There Are Times When A Well Placed Pawn Is More Powerful Than A King

Coaching

Welcape.ch has developed the concept of “Training Pills” aimed at companies seeking to develop and improve the potential of their human resources and the dynamics of teamwork.

In difficult times during which job insecurity and employees’ disaffection are increasing, it is necessary to support the company’s management by providing it with effective and incisive help without burdening the business with excessive costs.

The “Training Pills” are tailored to the client’s needs. With simple tools and techniques, Cape aims to transfer operational skills quickly. The topics may vary according to one’s needs, such as: Hospitality, Developing creativity within the company, Golf as a team building tool, Housekeeping with heart, Rationalisation of Housekeeping Staff’s work, Verbal and non-verbal communication, Social networks and responsibility, Problem solving techniques, …

There Are Times When A Well Placed Pawn Is More Powerful Than A King

Anonymous

There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them

Advisory

Welcape.ch is available to small and medium-sized enterprises for various kinds of projects, such as:

New openings
Renovations
Event organisation for anniversary celebrations
Business relaunching
Internal reorganisation
Brand/company repositioning

Top-notch technology and quality people are often not enough to get the company off the ground. Clearly defined roles and responsibilities and fast communication tracks inside and outside the company are also necessary, as is good organisation.

Only great teamwork based on precise rules and standards can guarantee the client’s full satisfaction and spark growth and success.

The ability to operate smoothly allows businesses to face every situation with flexibility and an open mind, every single day.

There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them

Denis Waitley

One cannot not communicate. Activity or inactivity, words or silence all have message value

PR & Marketing

Marketing is a bit like an iceberg, you only see the top of it.

Welcape.ch is responsible for the creation and implementation of marketing plans all the way up to the different communication activities: web marketing, letters, newsletters, price lists, brochures, press releases, …

Thanks to strategies tailored to customer’s needs, quantifiable objectives can be achieved:

a new work pattern to guarantee the optimisation of each investment
spreading the brand to promote the company’s activities
establish key contacts to create new business leads
increase brand visibility to increase turnover
web analysis to improve the visibility and perception of the company

Thanks to in-depth Social Media studies, Welcape.ch can offer its experience in this area.

One cannot not communicate. Activity or inactivity, words or silence all have message value

Paul Watzlawick

It is by looking at clichés and obvious things in a new and interesting way that new ideas emerge

Events

The organization of events is considered an important marketing and communication tool for companies of all sizes. From product launches to press conferences, companies create promotional events to connect with their audiences, the sales network, current and potential customers, the press and other interest groups.

Some companies are able to reach larger audiences by optimising the media coverage of the event. Some businesses invite their potential customers to their events in order to bring the end users into contact with their products or services. Events are often used to make marketing and advertising efforts tangible. Internally, these range from small meetings to large conferences.

At Welcape.ch we take care of defining tailor-made concepts according to the client’s objectives, identifying a target audience, finding the right setting, checking the budget, planning the logistics and all the necessary technical support. Without forgetting the post-event evaluation.

It is by looking at clichés and obvious things in a new and interesting way that new ideas emerge

John Casti

About us

After over twenty years of experience in the international luxury hotel industry, Edy Cattaneo Petoud decided to found Welcape.ch, a consulting agency aimed at supporting the management of companies in the tourism sector. Such help comes in the shape of consultancy and training activities that our clients are unable to set up on their own due to time constraints or cost-cutting. It is indeed a fact that outsourcing allows for better adjusting to the needs of today’s companies.

Edy Cattaneo Petoud is graduated from a Swiss hotel management school and holds a Master in Tourism Economics from Bocconi University in Milan. She has worked in Geneva, Zurich, San Francisco, Bad Ragaz and Lugano, strictly in 5-star luxury hotels.

She has been member of the Ticino Society of Public Relations (www.strp.ch) for over twenty years, six of which within its committee as Media Manager.

She has also been a member of AICR (Amicale Internationale des Chefs de Réception et Sous-Directeurs des Grands Hôtels, www.aicr.ch) for over twenty years, taking a turn as Regional President for the Ticino branch as well.

Welcape.ch can count on a network of highly trusted associates with whom Edy Cattaneo Petoud has successfully worked together in the past.